Custom CDs make a great impression. Get one in the mail and you just can't wait to open it! You can use them to introduce new formats, as announcements, invitations or contest vehicles... you name it, we can probably do it. Ever see a little old lady lovingly passing out pieces of apple pie at the grocery store? That's sampling. A CD for your station is sampling at its best!

Aircheck CDs
New in town? Changing formats? Want an unusual piece that won't end up in the trash can? An aircheck CD from CPM Group can give your radio station the kind of high-end exposure that gets impressive results. Combine it with a contest or giveaway and sell advertising space in the booklet. At least one of our clients has sold such a CD to a local ISP (internet service provider) and included all the necessary software to sign up for their service (top sample at left). Combine the compelling nature of the CD with a highly targeted list of names and you've got a promotional piece that literally puts your station in your prospect's lap.

Music Compilation CDs
A compilation CD of familiar songs from CPM Group is a profitable revenue generator and a terrific way to garner community good will. Most are co-promotions with a local charity. Many stations add revenue to the company bottom line by selling corporate sponsorships, logo exposure and ad space in the booklet, while giving the retail proceeds to the charity (an enhanced CD is the middle sample at left). Needless to say, CPM does all the work from securing the gratis permissions to use the works, to designing and printing the booklets and pressing the CDs.

Specialty CDs
A CD can be more than just music and graphics — a lot more. It can be an advertisement, an invitation, almost anything at all! Got an especially talented personality? How 'bout selling a "Best Of..." in your community? The content could include your morning show (see bottom sample at left), local garage bands or most any other recorded event to which you hold the copyright (or appropriate releases). CPM also produces enhanced CDs and cassette mailers.



© 2003 Custom Publishing
& Marketing Group, Inc.