Custom Publications

Custom Publications heighten awareness of your station among your current most loyal listeners. Reach out and touch your most loyal listeners (or customers) with a high-end magazine or newsletter to keep you top-of-mind at key times of the year. Getting your message to existing and potential listeners is the name of the game — and if you sell a few ads in the process, you've gained even more.

Listener Magazines & Newsletters CPM Group collates all the information you provide and/or request, and generates the stories and feature articles from ideas presented by your staff and ours. Music stations find it handy that we have excellent relationships with the record labels and maintain a photo morgue of hundreds of artist pictures and biographies. For those stations that feature non-music formats, you'll also find our editors knowlegeable about what your audience wants. And, as with all of our products, you have as much (or as little) involvement with the production process as you like. Each issue of every magazine we produce is specific to your needs at the time of publication. You decide the subject matter of your magazine and which artists and personalities will be featured. Then we write, proof, produce, print and mail your magazine for you.

Profitable Coupon Mailers
CPM clients regularly generate $60K+ in net profit with each issue of one of our localized coupon mailers. In addition you'll see the ratings meter bounce with one of our administered projects that incorporate coupon sales, a sweepstakes and commercial and promotional airtime. We provide you with samples of previous successful mailers and a 16-page "Radio Sellers Guide To Print Projects." CPM helps you develop the packages and we're available to help guide your sales and programming people through the process. We'll recommend sweepstakes strategies, produce and fax ads back and forth to your clients, cover your back on pesky Postal Service regulations, select a list, print and mail the entire project.

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