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Direct Mail (as the name implies) goes directly to your customers, existing and prospective. It is the most cost-effective method of developing and sustaining a relationship. How? CPM Group's two-step direct mail philosophy of design and delivery -- your direct mail project will get results because of its compelling design... and the clever selection of your list.
In addition to our staff of experienced graphics professionals, we also employ some computer wizards whose experience customizing lists and manipulating data works to ensure your direct mail piece gets into the hands of the right people.
In a mailbox full of bills, catalogs, fliers and just plain junk, your message can't stand out if your piece gets lost. A direct mailer from CPM Group commands attention. And, in a world of many mailboxes, we have the knowledge to select the right ones for your target audience.
Self-Mailers
Direct mail, at its most effective, is interactive. Give the recipient a reason to get in touch with you. A free gift or service, a contest entry or schedule, an offer to provide more information will all work to get the prospect involved. CPM Group designs all direct mail projects with response and budget in mind. In order to get the most bang for their bucks, our clients have had great success with self-mailers. A self-mailer can tell your full story, provide a response vehicle (business reply card) and still not break the bank.
Other Direct Mail Projects
Break out of the mold with a poster, postcard or multi-piece mailer custom produced for your station by CPM Group. Or, how about birthday or holiday cards to send to your customers? Posters can be used to advertise, but they can also be sold as commemorative items. We'll help you think creatively in order to maximize the potential for liquidation and profitability with your project.
© 2003 Custom Publishing
& Marketing Group, Inc.
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