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The Internet can be a blessing or curse. CPM Group can help you cut through the clutter and assess your needs realistically, whether static site design or the exciting opportunities that HTML-based e-mail offers. In two recent cases: we demonstrated to one client why he didn't need a 32-page, $20,000+ web site; and we showed another why she needed more than a two-page site (we recommended, and they are quite pleased with, seven pages). We're taking a broadcast client's jazz radio station directly to the in-box of their most loyal listeners with a periodic e-newsletter that features photos, colorful graphics and stories that relate to the audience... all while helping to show them how to collect the initial data (including the e-mail address).
Web Site Design
There's no cookie-cutter approach from our designers. Each site is approached as a unique project that will be designed to achieve a specific goal in a specific number of pages and with a base plan from which to launch the project. While commencing with structure, CPM always leaves the developmental door open to change, should the site develop in a new or interesting direction once underway.
Zowiemail® is a natural extension of (or replacement for) the periodic newsletter. Though still early in the game, many stations and businesses currently have thousands of e-mail addresses of their P1 and P2 listeners. As time passes, you too will have these addresses — or you'll be left behind. What better way to reach out and touch your most loyal listeners than with a periodic opt-in Zowiemail?
Zowiemail is so affordable and subject to liquidation and profit, that all department heads should look upon your e-newsletter with enthusiasm.
To see an article about Zowiemail, written by a respected trade journal, click here.
Click Here To Visit
The Zowiemail Website
© 2003 Custom Publishing
& Marketing Group, Inc.
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